Standard products can only solve some of the most basic problems of customers, and the real value is not reflected. What customers really want often needs to start from actual work and solve personalized problems. This requires tailor-made solutions and a large number of Only the customized development can reflect the value and meet the demands of users.
No matter what means are used, if you have the opportunity to enter a relatively large-scale industry and find a large-scale project, you can start deep cultivation, find truly valuable pain points according to users' demands, give solutions, and discuss with users repeatedly. Pushed to end users.
In this way, there are not too many really valuable points. One or two points are enough. If the pain points are thoroughly understood, the synchronization can be implemented into the product. After the project is completed, the product capability has also reached a new level.
When there is only one standard product, it can only be regarded as a mediocre product. When it really comes out of a big project and extracts a product with pain points in the industry, it becomes a valuable product with "one specialty and multiple country email list abilities". Promotion in the industry, the confidence is not the same.
Fourth, the implementation team that can fight tough battles
Whether it is a standard product or a value-added product with the wings of the industry's pain points, it cannot be done without a reliable implementation team.
First of all, these implementers do not define the product, but they must have a deep understanding of the product and be able to communicate with users in depth, feedback valuable user demands to the product side, and promote valuable capabilities to the product.
Secondly, they must have a strong ability to withstand pressure. They are on the front line and can hear the voices of customers as soon as possible. Of course, many of these voices may be venting of dissatisfaction. It may be because the progress of function development is unsatisfactory, or the development of The function did not meet user expectations, or some unexpected emergencies.
They may be called up by users to handle on-site work on weekends or late at night, so they need to have a good attitude and a highly responsible, hard-working execution. Especially when the product is very immature, in order to deploy a product, I often stay up late at the scene for several days, all night long, just to complete the task.
I often hear some voices, they say what is the strength that can support you to work day and night, I can't tell, I feel that this is the quality of such people, they do not allow the products they are responsible to implement to be affected by the slightest Scolding, this is a high sense of responsibility and mission.
I am very moved, and I need to say a few words for these people who are responsible for on-site implementation. Most of them are not well paid, and they just passed the inspection and acceptance of the seemingly bad product with this strength. They say, "Thank you, you are the cutest people on the team"!
Find a local snake
As I said just now, in order to make valuable products, you need to do a lot of custom development and personal solutions. How easy is it to get this kind of solution?
In fact, there is no need to worry too much. Many companies that seem to be relatively large, they are all standard products, but they are not willing to do a lot of custom development. In fact, the real competitors are some laymen like us.
At this time, if they can catch up with a local snake in the market ecology, they may enter. They may not have products, but they have connections and can integrate resources. With such a market agent, it is not so difficult to enter.
The cultivation of the market in the early stage may require greater concessions to obtain the market and give the product a chance to grow and develop. When there is a better product and a larger market size, you will have more right to speak, and you can even directly connect to it. More final customers have gradually grown from grassroots in this market ecology to waist enterprises or even head enterprises.