The current era is a rapidly developing information age. People can obtain various information through various channels. For useful information, it is obviously inconvenient to take a paper notebook and write it down at all times. great convenience. This article will analyze Youdao Cloud Notes from the aspects of products, users, and markets. 1. Product Overview Experience Products: Youdao Cloud Notes Software version: 6.7.0 Device model: HUAWEI CAZ-AL10 System version: Android 7.0 Experience time: 2019-4-1~2019-4-10 1. Market Conditions 1.1 The industry market where the product is located In today's information society, massive amounts of information are overwhelming. People are receiving and generating information anytime, anywhere.
Coupled with the fast-paced life, people need a product that can conveniently record, save and share information. As the demand for this category has increased, many similar products have appeared in the market, and they are classified as the notepad/memo phone number list industry. It can be seen from the monthly active number of products in the industry in Figure 1: people's demand for notepad/memo products is relatively stable, with a slight upward trend, so this type of product has a relatively stable market. This product is not only used for taking notes, but also has relatively sound functions in office work. Today, there are nearly 200 million white-collar workers in China,
and the number of college students who are increasing year by year with the continuous improvement of education quality. Therefore, users of such products have high ceilings. In addition, with the rapid development of smart phones, the number of mobile phone users is growing, and the number of mobile Internet users in China has reached 817 million. Such a large population base also provides a large number of potential users. Youdao Cloud Notes should optimize and improve products to a greater extent and tap more potential users. Figure 1: Monthly active people in the industry where the product is located (Data source: Analysys Qianfan) 1.2 Product Market