The positioning thinking of rescuing an category email list official account and creating an official account is different. To create an official account, our positioning can be confirmed according to corporate planning, market research, etc., but to revive an official account, our positioning must return to the user. Adding a few account fans and friends, chatting and researching, is the easiest way. Take me at that time as an example. At that time, I was new to the field and category email list I was not familiar with the industry and users.
They told me that this official account was only category email list used as a channel to distribute the internal news of the company in the past. But when I did user research and chatted with fans, I found that in their hearts, this official account has a certain authority, and was once regarded as the official account of this industry by them. Now that I think about it, if I didn’t do user research at that time, but chose to trust the opinions of the old employees of the company category email list and consider positioning based on this.
What position do you want to have? - to consider the "length" and "width" of the category email list positioning "Long" means that the positioning needs to be long enough, at least to ensure that it will not change in the short term; "wide" means that the positioning should not be too broad, you can't meet the needs of everyone, and do what you are good at. Regarding this piece, I found category email list that many friends who are self-media will make mistakes. Here is an example: M