This interview is part of Marketo’s “Ask the CMO: Marketing for Growth” series, which explores how marketing is helping to drive business at high-growth Special leads companies. In this session, we’ll look at an interview with Suneet Bhatt, the CMO at LiveIntent. LiveIntent At A Glance Year Founded: 2009 Size of Marketing Team: 15 Marketing Stack Components: Social Listening Special leads /Automation, Sales Communication Platform, Sales Automation, Marketing Automation, CRM, Publishing Platform,
Analytics Number One Reason for Choosing Marketing Automation: To Special leads keep up with the demands of salesforce automation and an increasingly hyper-efficient salesforce. Q&A 1. You’ve held marketing positions at a number of companies in various stages of growth. How has your marketing strategy at LiveIntent differed from your strategies at other start-ups or Special leads even well-established companies? I’m obviously smarter today Special leads because of the mistakes and opportunities
I’ve made in the past. So, the biggest difference is another few years of Special leads knowledge and experience as well as greater clarity personally and professionally on the person I want to be. But high-level philosophy aside, the model and framework I’ve brought with me to LiveIntent is similar to what I’ve used to build marketing teams in the past. The core principles are exactly Special leads the same: Marketing is a servant function to the rest of the organization. Everything we do should be in support of an internal stakeholder’s